
Making music is learning the rules, and knowing when to depart from them.
Composing and producing has two sides. The musical side is a set of rules for harmony, rhythm and structure; you learn them so you can deliberately let them go. The technical side is the signal path from instrument to speaker, in which every link has to pass on exactly the right level.
Besides that, I think about the listener with every track. When preparing a DJ set that is the whole job: who is in the room, what mood are they in, and which next record takes them where I want them to go.
I do the same with a website. Before I build, I want to know who the visitor is, where they come from and what they need to be able to do. That decides the order of the page, the copy and the buttons. With an AI agent I also start at the receiving end: what does it need to know to do the right thing.











